Nature Box has extended their marketing out to Youtube personalities. They give the personalities a free subscription to their box in return for an honest review. This type of marketing is genius. These youtube personalities have anywhere from 500 thousand to 5 million views on each of their videos. This means that even if everybody watches the video twice thats 250 thousand to 2.5 million more people knowing your company name and the quality of your products. I personally fall into that category.
A year ago I was browsing through youtube looking at different videos and came across a vlog from the ShayTards channel, which has 3.73 million subscribers. I started mindlessly watching it when they brought up Nature Box. The father of the family, Shay, along with his wife tried the food on camera and attested to how good the food was and how it was actually healthy in a completely unforced nature. Then they presented a 50% off code for the viewers to use to try Nature Box, which was later changed to your first box being free.
As a vegetarian who finds it hard to find healthy, delicious food I was instantly hooked. Immediately I went and ordered a box. After a week of waiting the box finally got to my house. The food was beyond delicious and I would have never ordered it if it wasn't for the Youtuber recommending it to me.
At the time of this blog post the video has around 3.43 million views, which means anywhere between 1.715 million people to 3.43 million people viewed that video and were exposed to the company. The ShayTards and dozens of other Youtuber's have been tapped to introduce Nature Box to the market. Not only did the company come up with a creative way of advertising, but they came up with an extremely effective one that made themselves stand out from their competition using a form of social media.
