When items are being promoted on Instagram they are clearly stamped with the sponsored tag by the account name. As a consumer I enjoy this because I don't feel tricked by my news feed. In my opinion advertising like this is incredibly smart. Before seeing this ad I was vaguely aware of GlossyBox, now I know exactly what the box is and what their theme for October is. I already subscribe to a makeup box, so they have done well at defining their target market.
More often then not now ads are seen on instagram. My only token of advice is to make these ads more entertaining through making them interactive. I have seen a few Instagram ads that require the user to interact with the ad. Nine out of ten times I interact with those ads simply because they are so fun to watch.
