Graze

Whenever anyone says the word food, my ears instantly perk up.  When someone says "box of food delivered to your house" the lazy girl in me gets giddy.  Graze is a subscription box that offers delicious and healthy snacks. The main place I've seen them advertise is through twitter.  

The company is obviously doing something right since they're getting people to see their advertisement, but personally as a consumer I hate seeing promoted ads. They just clog up my news feed and I end up hitting X of just scrolling past it rolling my eyes.  Graze needs to find its niche on twitter better by either posting great content that is relatable and will make everyone want to retweet it or by finding celebrity endorsers.  If we see our favorite actress or youtuber supporting a product were 10 times more likely to go out and try it.  I think if they approached twitter through this stance they could attract more customers.

BIrchBox

The most common type of subscription boxes are makeup boxes.  Reaching out to customers on the proper platforms is key to the success of subscription boxes.  Below is an advertisement for BirchBox that was sponsored on my facebook page.

Facebook is a smart platform to advertise on seeing as it has one of the largest audiences of all social media platforms.  This past summer BirchBox had a campaign on Facebook of them coming to visit certain cities.  I found out about it from friends sharing and Facebook alerting me that my friends were attending an event near me.  This campaign was incredibly smart because it got them name of the company out to more people.

Personally I prefer a different makeup subscription box seeing as I believe it is worth more bang for your buck, but I cannot deny BirchBox has a great social media advertising presence on Facebook.