Whenever anyone says the word food, my ears instantly perk up. When someone says "box of food delivered to your house" the lazy girl in me gets giddy. Graze is a subscription box that offers delicious and healthy snacks. The main place I've seen them advertise is through twitter.
The company is obviously doing something right since they're getting people to see their advertisement, but personally as a consumer I hate seeing promoted ads. They just clog up my news feed and I end up hitting X of just scrolling past it rolling my eyes. Graze needs to find its niche on twitter better by either posting great content that is relatable and will make everyone want to retweet it or by finding celebrity endorsers. If we see our favorite actress or youtuber supporting a product were 10 times more likely to go out and try it. I think if they approached twitter through this stance they could attract more customers.
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